Developer Forum – From Dirt to Dollars: How Strategic Marketing Helps

April 25, 2024

WDC’s virtual Developer Forum explored how development value is enhanced when strategy informs marketing and brand development. Andrea Mignone of Rose Associates, a multi-generational, prolific developer with significant projects throughout metro New York, and Madelyne Kirch of Sun & Moon Marketing Communications presented the successful marketing tools deployed at Hoyt & Horn, a ground-up, multifamily and retail development in downtown Brooklyn. They demonstrated how a deep understanding of a project's market supported by a clear and focused communications and marketing strategy can help monetize an investment and increase project value.